Handbook of qualitative research methods in marketing

This expansive and practical handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importan...

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Bibliographic Details
Corporate Author: Edward Elgar Publishing.
Other Authors: Belk, Russell W.
Format: Electronic eBook
Language:English
Published: Cheltenham ; Northampton, Mass. : Edward Elgar Pub., c2006.
Subjects:
Marketing research > Methodology > Handbooks, manuals, etc.
Consumers > Research > Methodology > Handbooks, manuals, etc.
Qualitative research > Methodology > Handbooks, manuals, etc.
Electronic books.
Online Access:https://www.elgaronline.com/view/9781843768357.xml
LEADER 01955nam a2200325 a 4500
001 eep9781847204387
003 DLC
005 20091228202730.0
006 m o d
007 cr un|||||||||
008 060209s2006 enka obf 001 0 eng d
010 |a  2006004283 
020 |a 9781847204387 (e-book) 
040 |a DLC  |c DLC  |d BAKER  |d UKM  |d BTCTA  |d YDXCP  |d BWKUK  |d CS1  |d BWK  |d UPP  |d MUQ  |d NLC  |d DLC 
050 4 |a HF5415.2  |b .H288 2006 
082 0 0 |a 658.8/3  |2 22 
245 0 0 |a Handbook of qualitative research methods in marketing  |h [electronic resource] /  |c edited by Russell W. Belk. 
260 |a Cheltenham ;  |a Northampton, Mass. :  |b Edward Elgar Pub.,  |c c2006. 
300 |a 1 online resource (xi, 595 p.) :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. History and scope -- pt. 2. Paradigmatic perspectives -- pt. 3. Research. contexts -- pt. 4. Data collection methods -- pt. 5. Data analysis methods -- pt. 6. Presenting qualitative research. -- pt. 7. Applications -- pt. 8. Special issues. 
520 |a This expansive and practical handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed. 
650 0 |a Marketing research  |x Methodology  |v Handbooks, manuals, etc. 
650 0 |a Consumers  |x Research  |x Methodology  |v Handbooks, manuals, etc. 
650 0 |a Qualitative research  |x Methodology  |v Handbooks, manuals, etc. 
655 7 |a Electronic books.  |2 lcsh 
700 1 |a Belk, Russell W. 
710 2 |a Edward Elgar Publishing. 
776 1 |z 1845421000 (cased)  |z 9781845421007 (cased)  |z 9781843768357 (hardback)  |z 9781847209597 (pbk.)  |z 1843768356 
856 4 0 |u https://www.elgaronline.com/view/9781843768357.xml 

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