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A Review of psycological rsear...
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A Review of psycological rsearch on consumer promotions and perspective based on mental accounting
Bibliographic Details
Main Author:
Jha- Dang, Priya
Format:
Article
Language:
English
Published:
2006
Subjects:
Mental Accounting
Psychological Research
Consumer Promotions
Holdings
Description
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Description
Physical Description:
35-43
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