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A Review of psycological rsearch on consumer promotions and perspective based on mental accounting
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
2006
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| Subjects: |
| LEADER | 00495nab a22001457a 4500 | ||
|---|---|---|---|
| 008 | 160615b2006 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Jha- Dang, Priya | ||
| 245 | |a A Review of psycological rsearch on consumer promotions and perspective based on mental accounting |c Jha- Dang, Priya. | ||
| 260 | |c 2006 | ||
| 300 | |a 35-43 | ||
| 650 | |a Mental Accounting | ||
| 650 | |a Psychological Research | ||
| 650 | |a Consumer Promotions | ||
| 773 | |a Vision:The Journal of Business Perspective |d Jul-Sep | ||
| 999 | |c 34534 |d 34534 | ||