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Examining the relationship between customer and entrepreneur orientation on nascent firms
Is entrepreneurial marketing (EM) a 'one type fits all' approach? Research suggests that EM is especially suitable for small firms. However, it is obvious that-despite their size-small firms show a myriad of different characteristics. In this paper, it is argued that different firm charact...
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| Format: | Article |
| Language: | English |
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2012
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