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Strategies for superior performance under adverse conditions
This article explores the strategies pursued by small and medium-sized firms to actively sustain growth within declining markets. A critical analysis of relevant growth theories informs the development of a semi-structured interview schedule; findings drawn from 20 case studies indicate that firms...
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Format: | Article |
Language: | English |
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2014
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Ahmedabad (HO): Unknown
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Copy Unknown (Vol. 32, Issue. 3) | Available Place a Hold |