Loading...
Strategies for superior performance under adverse conditions
This article explores the strategies pursued by small and medium-sized firms to actively sustain growth within declining markets. A critical analysis of relevant growth theories informs the development of a semi-structured interview schedule; findings drawn from 20 case studies indicate that firms...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2014
|
| Subjects: |
| LEADER | 01371nab a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160615b2014 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Bamiatzi , Vassiliki C | ||
| 245 | |a Strategies for superior performance under adverse conditions |c A focus on small and medium-sized high-growth firms / Bamia | ||
| 260 | |c 2014 | ||
| 300 | |a 259-284 | ||
| 520 | |a This article explores the strategies pursued by small and medium-sized firms to actively sustain growth within declining markets. A critical analysis of relevant growth theories informs the development of a semi-structured interview schedule; findings drawn from 20 case studies indicate that firms adopt a multiple-strategy approach in which they simultaneously pursue an innovative differentiation and product or service-customisation strategy. Following this strategy, it was found that firms make an intentional search for high-margin products, avoid aggressive price competition and maintain tight control of costs. The article demonstrates that an adverse environment does not necessarily inhibit firm growth and that individual firm-specific strategies can be invoked to overcome volatile market conditions. | ||
| 650 | |a Strategy | ||
| 650 | |a Small Firms | ||
| 650 | |a Over-Performers | ||
| 650 | |a Divergence | ||
| 650 | |a Declining Industries | ||
| 773 | |a International Small Business Journal |d May | ||
| 999 | |c 41823 |d 41823 | ||