|
|
|
|
| LEADER |
01249pam a2200481a 44500 |
| 008 |
160523b2011 xxu||||| |||| 00| 0 eng d |
| 020 |
|
|
|a 9789380381176
|
| 082 |
|
|
|a 658.8 H8M2
|
| 100 |
|
|
|a Hunt, Shelby D
|
| 245 |
|
|
|a Marketing theory
|b foundations, controversy, strategy, resource-advantage theory
|
| 260 |
|
|
|a Chennai
|b Yes Dee Publishing Pvt. Ltd.
|c 2011
|
| 300 |
|
|
|a xvii,491p.incl.index
|
| 650 |
|
|
|a Resource-Advantage Theory
|
| 650 |
|
|
|a R-A Theory
|
| 650 |
|
|
|a Alderson
|
| 650 |
|
|
|a Competition
|
| 650 |
|
|
|a General Theory
|
| 650 |
|
|
|a General
|
| 650 |
|
|
|a Objectively
|
| 650 |
|
|
|a Truth
|
| 650 |
|
|
|a Qualitative Methods
|
| 650 |
|
|
|a Nonscience
|
| 650 |
|
|
|a Marketing Research
|
| 650 |
|
|
|a Scientific Realism
|
| 650 |
|
|
|a Aspects
|
| 650 |
|
|
|a Issues
|
| 650 |
|
|
|a Scientific Laws
|
| 650 |
|
|
|a Morphology
|
| 650 |
|
|
|a Discipline
|
| 650 |
|
|
|a Science
|
| 650 |
|
|
|a Nature
|
| 650 |
|
|
|a Resource Advantage Theory
|
| 650 |
|
|
|a Advantage
|
| 650 |
|
|
|a Resource
|
| 650 |
|
|
|a Strategy
|
| 650 |
|
|
|a Controversy
|
| 650 |
|
|
|a Foundations
|
| 650 |
|
|
|a Foundation
|
| 650 |
|
|
|a Marketing Theory
|
| 650 |
|
|
|a Theory
|
| 650 |
|
|
|a Marketing
|
| 650 |
|
|
|a Marketing Management
|
| 999 |
|
|
|c 47776
|d 47776
|
