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Beyond buzz
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Beyond buzz the next generation of word-of-mouth marketing
Bibliographic Details
Main Author:
Kelly, Lois
Format:
Book
Language:
English
Published:
New York
MAMCOM (American Management Association)
2007
Subjects:
Marketing and Communication
Marketing Communication
Marketing
Holdings
Description
Similar Items
Staff View
Description
Physical Description:
x,228p.incl.index
ISBN:
9780814473832
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