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Beyond buzz the next generation of word-of-mouth marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
MAMCOM (American Management Association)
2007
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| Subjects: |
| LEADER | 00486pam a2200157a 44500 | ||
|---|---|---|---|
| 008 | 160523b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9780814473832 | ||
| 082 | |a 658.8 K3B3 | ||
| 100 | |a Kelly, Lois | ||
| 245 | |a Beyond buzz |b the next generation of word-of-mouth marketing | ||
| 260 | |a New York |b MAMCOM (American Management Association) |c 2007 | ||
| 300 | |a x,228p.incl.index | ||
| 650 | |a Marketing and Communication | ||
| 650 | |a Marketing Communication | ||
| 650 | |a Marketing | ||
| 999 | |c 48057 |d 48057 | ||