Beyond buzz the next generation of word-of-mouth marketing
Main Author: | Kelly, Lois |
---|---|
Format: | Book |
Language: | English |
Published: |
New York
MAMCOM (American Management Association)
2007
|
Subjects: |
Similar Items
-
From Advertising to Buzz Marketing
by: Raman, Manjari
Published: (2003) -
Taking control of word of mouth marketing
by: Stokes, Devid
Published: (2002) -
Beyond consumer marketing sectoral marketing and emerging trends
by: Panwar, J S
Published: (2004) -
Beyond the babble leadership communication that drives results
by: Matha, Bob
Published: (2008) -
How valuable is word of mouth?
by: Kumar, V
Published: (2007)