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Advertising and promotion
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Advertising and promotion an integrated marketing communications perspective
Bibliographic Details
Main Author:
Belch, George E
Other Authors:
Belch, Michael A
Format:
Book
Language:
English
Published:
New Delhi
TMH
2001
Subjects:
Advertising
Holdings
Description
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Description
Physical Description:
xx,795p.; incl.indexes
ISBN:
007047382X
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