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Advertising and promotion an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
TMH
2001
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| Subjects: |
| LEADER | 00425pam a2200145a 44500 | ||
|---|---|---|---|
| 008 | 160523b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 007047382X | ||
| 082 | |a 659.1 B3A2 | ||
| 100 | |a Belch, George E | ||
| 245 | |a Advertising and promotion |b an integrated marketing communications perspective | ||
| 260 | |a New Delhi |b TMH |c 2001 | ||
| 300 | |a xx,795p.; incl.indexes | ||
| 650 | |a Advertising | ||
| 700 | |a Belch, Michael A | ||
| 999 | |c 48484 |d 48484 | ||