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18 brand Astras using brand abilities as weapons for CRISP brand building

Bibliographic Details
Main Author: Kapoor, Jagdeep
Format: Book
Language:English
Published: New Delhi Response Books 2003
Subjects:
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008 160523b2003 xxu||||| |||| 00| 0 eng d
020 |a 0761996567 
082 |a 658.827 K2E4 
100 |a Kapoor, Jagdeep 
245 |a 18 brand Astras  |b using brand abilities as weapons for CRISP brand building 
260 |a New Delhi  |b Response Books  |c 2003 
300 |a 134p. 
650 |a Brand Management 
650 |a Marketing Management 
999 |c 53591  |d 53591