18 brand Astras using brand abilities as weapons for CRISP brand building
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New Delhi
Response Books
2003
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Subjects: |
LEADER | 00427pam a2200145a 44500 | ||
---|---|---|---|
008 | 160523b2003 xxu||||| |||| 00| 0 eng d | ||
020 | |a 0761996567 | ||
082 | |a 658.827 K2E4 | ||
100 | |a Kapoor, Jagdeep | ||
245 | |a 18 brand Astras |b using brand abilities as weapons for CRISP brand building | ||
260 | |a New Delhi |b Response Books |c 2003 | ||
300 | |a 134p. | ||
650 | |a Brand Management | ||
650 | |a Marketing Management | ||
999 | |c 53591 |d 53591 |