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Marketing management
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Marketing management text and cases
Bibliographic Details
Main Author:
Lal, Rajiv
Other Authors:
Kasturi Rangan, V
,
Quelch, John A
Format:
Book
Language:
English
Published:
Boston
McGraw-Hill
2005
Subjects:
Marketing Management Text and Cases
Marketing Management Cases
Marketing Management Text
Text and cases
Marketing Management
Holdings
Description
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Description
Physical Description:
xiii,812p.incl.index
ISBN:
007124218X
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