Marketing management text and cases

Bibliographic Details
Main Author:	Lal, Rajiv
Other Authors:	Kasturi Rangan, V, Quelch, John A
Format:	Book
Language:	English
Published:	Boston McGraw-Hill 2005
Subjects:	Marketing Management Text and Cases Marketing Management Cases Marketing Management Text Text and cases Marketing Management


LEADER	00591pam a2200205a 44500
008	160523b2005 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020		\|a 007124218X
082		\|a 658.8 L2M2
100		\|a Lal, Rajiv
245		\|a Marketing management \|b text and cases
260		\|a Boston \|b McGraw-Hill \|c 2005
300		\|a xiii,812p.incl.index
650		\|a Marketing Management Text and Cases
650		\|a Marketing Management Cases
650		\|a Marketing Management Text
650		\|a Text and cases
650		\|a Marketing Management
700		\|a Kasturi Rangan, V
700		\|a Quelch, John A
999		\|c 54723 \|d 54723

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