Place branding glocal, virtual and physical identities, constructed, imagined and experienced

Bibliographic Details
Main Author: Govers, Robert
Other Authors: Go, Frank
Format: Book
Language:English
Published: London Palgrave Macmillan 2009
Subjects:
Brand Satisfaction
Brand Performance
Brand Strategy
Place Branding
Branding
Marketing Management
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.827 G6P5
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