Brand avatar translating virtual world branding into real world success

Bibliographic Details
Main Author:	Mesa, Alycia De
Format:	Book
Language:	English
Published:	Hampshire, UK Palgrave Macmillan 2009
Subjects:	Brand Management Brand Avatar Virtual Marketing Management Marketing Management Brand

Holdings details from Ahmedabad (HO): Unknown
Call Number:	658.827 M3B7
Copy Unknown	Available Place a Hold

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