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Place branding
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Place branding glocal, virtual and physical identities, constructed, imagined and experienced
Bibliographic Details
Main Author:
Govers, Robert
Other Authors:
Go, Frank
Format:
Book
Language:
English
Published:
London
Palgrave Macmillan
2009
Subjects:
Brand Satisfaction
Brand Performance
Brand Strategy
Place Branding
Branding
Marketing Management
Holdings
Description
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Description
Physical Description:
xiv,324p.; incl.index
ISBN:
9780230230736
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