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What's in a brand? building brand equity through advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
TMH
2003
|
| Subjects: |
| LEADER | 00525pam a2200193a 44500 | ||
|---|---|---|---|
| 008 | 160523b2003 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 0074632019 | ||
| 082 | |a 658.827 J6W4 | ||
| 100 | |a Jones, John Philip | ||
| 245 | |a What's in a brand? |b building brand equity through advertising | ||
| 260 | |a New Delhi |b TMH |c 2003 | ||
| 300 | |a xxiii,335p. | ||
| 650 | |a Marketing Management | ||
| 650 | |a Management | ||
| 650 | |a Brand and Advertising | ||
| 650 | |a Brand Building | ||
| 650 | |a Advertising | ||
| 650 | |a Brand | ||
| 999 | |c 56484 |d 56484 | ||