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Private label strategy how to meet the store brand challenge
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Business School Press
2007
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| Subjects: |
| LEADER | 00633pam a2200217a 44500 | ||
|---|---|---|---|
| 008 | 160523b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 1422101673 | ||
| 082 | |a 658.827 K8P7 | ||
| 100 | |a Kumar, Nirmalya | ||
| 245 | |a Private label strategy |b how to meet the store brand challenge | ||
| 260 | |a Boston |b Harvard Business School Press |c 2007 | ||
| 300 | |a xvii,270p. | ||
| 650 | |a Private Label | ||
| 650 | |a Private Label Strategy | ||
| 650 | |a Brand name Products | ||
| 650 | |a Brand Strategy | ||
| 650 | |a Brand | ||
| 650 | |a Marketing Management | ||
| 650 | |a Brand Management | ||
| 700 | |a Steenkamp, Jan-Benedict E M | ||
| 999 | |c 56896 |d 56896 | ||