The Ownership quotient putting the service profit chain to work for unbeatable competitive advantage

Bibliographic Details
Main Author: Heskett, James L
Other Authors: Wheeler, Joe, Sasser, W Earl
Format: Book
Language:English
Published: Boston, MA Harvard Business Press 2008
Subjects:
Advertising and Marketing
Management
Marketing Management
Word of Mouth Advertising
Employee Ownership
Customerservices
Advertising
Description
Physical Description:225p.
ISBN:9781422110232

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