The Ownership quotient putting the service profit chain to work for unbeatable competitive advantage

Bibliographic Details
Main Author: Heskett, James L
Other Authors: Wheeler, Joe, Sasser, W Earl
Format: Book
Language:English
Published: Boston, MA Harvard Business Press 2008
Subjects:
Advertising and Marketing
Management
Marketing Management
Word of Mouth Advertising
Employee Ownership
Customerservices
Advertising
LEADER 00741pam a2200241a 44500
008 160523b2008 xxu||||| |||| 00| 0 eng d
020 |a 9781422110232 
082 |a 659.1 H3O9 
100 |a Heskett, James L 
245 |a The Ownership quotient  |b putting the service profit chain to work for unbeatable competitive advantage 
260 |a Boston, MA  |b Harvard Business Press  |c 2008 
300 |a 225p. 
650 |a Advertising and Marketing 
650 |a Management 
650 |a Marketing Management 
650 |a Word of Mouth Advertising 
650 |a Word of Mouth Advertising 
650 |a Employee Ownership 
650 |a Customerservices 
650 |a Advertising 
700 |a Wheeler, Joe 
700 |a Sasser, W Earl 
999 |c 61898  |d 61898 

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