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The Ownership quotient putting the service profit chain to work for unbeatable competitive advantage

Bibliographic Details
Main Author:	Heskett, James L
Other Authors:	Wheeler, Joe, Sasser, W Earl
Format:	Book
Language:	English
Published:	Boston, MA Harvard Business Press 2008
Subjects:	Advertising and Marketing Management Marketing Management Word of Mouth Advertising Employee Ownership Customerservices Advertising

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