Loyality myths hyped strategies that will put you out of business and proven tactics that really works

Bibliographic Details
Main Author: Keiningham, Timothy L
Other Authors: Wallard, Henri, Aksoy, Lerzan, Vavra, Terry G
Format: Book
Language:English
Published: New York John Wiley 2006
Subjects:
Consumer Attitude
Cosumer Reseach
Marketing research
Marketing
Description
Physical Description:xiv,254p.; incl.index
ISBN:0471743151

Similar Items