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Loyality myths hyped strategies that will put you out of business and proven tactics that really works
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
2006
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| Subjects: |
| LEADER | 00623pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160523b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 0471743151 | ||
| 082 | |a 658.8343 K3L6 | ||
| 100 | |a Keiningham, Timothy L | ||
| 245 | |a Loyality myths |b hyped strategies that will put you out of business and proven tactics that really works | ||
| 260 | |a New York |b John Wiley |c 2006 | ||
| 300 | |a xiv,254p.; incl.index | ||
| 650 | |a Consumer Attitude | ||
| 650 | |a Cosumer Reseach | ||
| 650 | |a Marketing research | ||
| 650 | |a Marketing | ||
| 700 | |a Wallard, Henri | ||
| 700 | |a Aksoy, Lerzan | ||
| 700 | |a Vavra, Terry G | ||
| 999 | |c 63438 |d 63438 | ||