Loyality myths hyped strategies that will put you out of business and proven tactics that really works

Bibliographic Details
Main Author: Keiningham, Timothy L
Other Authors: Wallard, Henri, Aksoy, Lerzan, Vavra, Terry G
Format: Book
Language:English
Published: New York John Wiley 2006
Subjects:
Consumer Attitude
Cosumer Reseach
Marketing research
Marketing
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.8343 K3L6
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