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Strategic brand management for...
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Strategic brand management for B2B markets a road map for organizational transformation
Bibliographic Details
Main Author:
Sarin, Sharad
Format:
Book
Language:
English
Published:
New Delhi
Response Book
2010
Subjects:
Holistic Brand Management
B2B Brand
Creating Corporate Brand
Brand Communications
Marketing
Product Management
Brand Management
Holdings
Description
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Description
Physical Description:
xix,262p.,incl.index
ISBN:
9788132105220
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