Strategic brand management for B2B markets a road map for organizational transformation

Bibliographic Details
Main Author: Sarin, Sharad
Format: Book
Language:English
Published: New Delhi Response Book 2010
Subjects:
Holistic Brand Management
B2B Brand
Creating Corporate Brand
Brand Communications
Marketing
Product Management
Brand Management
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100 |a Sarin, Sharad 
245 |a Strategic brand management for B2B markets  |b a road map for organizational transformation 
260 |a New Delhi  |b Response Book  |c 2010 
300 |a xix,262p.,incl.index 
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650 |a B2B Brand 
650 |a Creating Corporate Brand 
650 |a Brand Communications 
650 |a Marketing 
650 |a Product Management 
650 |a Brand Management 
999 |c 66507  |d 66507 

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