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| LEADER |
00659pam a2200229a 44500 |
| 008 |
160523b2010 xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9780230329461
|
| 082 |
|
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|a 658.827 W4B7
|
| 100 |
|
|
|a Wirthwien, Chis
|
| 245 |
|
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|a Brand busters
|b 7 common mistakes marketers make lessons from the world of technical and scientific products
|
| 260 |
|
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|a New Delhi
|b Macmillan Publishers India Ltd.
|c 2010
|
| 300 |
|
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|a xxiv,128p.incl.index
|
| 650 |
|
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|a Marketing Management
|
| 650 |
|
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|a Brand Busters
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| 650 |
|
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|a Busters
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| 650 |
|
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|a Common
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| 650 |
|
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|a Marketers
|
| 650 |
|
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|a Mistakes
|
| 650 |
|
|
|a Mistake
|
| 650 |
|
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|a Brands
|
| 650 |
|
|
|a Brand
|
| 999 |
|
|
|c 66976
|d 66976
|
