Bibliographic Details
Main Author:	Wirthwien, Chis
Format:	Book
Language:	English
Published:	New Delhi Macmillan Publishers India Ltd. 2010
Subjects:	Marketing Management Brand Busters Busters Common Marketers Mistakes Mistake Brands Brand

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Brand names and product dynasties Lessons in retrospect
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Brand avatar translating virtual world branding into real world success
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Marketing and branding the Indian scenario
by: Ramesh Kumar, S
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Marketing and branding the Indian scenario
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Brands and branding
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Strategy Lessons from Small Brands
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Global brand strategy: world-wise marketing in the age of branding
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The Global brand how to creat and develop lasting brandvalue in the world market
by: Hollis, Nigel
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Ingredient branding making the invisible visible
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The On-demand brand 10 rules for digital marketing success in an anytime, everywhere world
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Branding in a competitive market place
by: Baisya, Rajat K
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Branding a practical guide to planning your strategy
by: Randall, Geoffrey
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Kellogg on branding
by: Tybout, Alice M (Ed.)
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Brand switch
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Marketing mix elements influencing brand equity and brand ch
by: Chattopadhyay, Tanmay
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Brand meaning: meaning, myth and mystique in today's brand
by: Batey, Mark
Published: (2016)

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Building brand value five steps to building powerful brands
by: Parameswaran, M G
Published: (2006)

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Become the brand of choice
by: Hartman, Jason
Published: (2009)

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Brand management text and cases
by: Mathur, U C
Published: (2006)

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The Definitive book of branding
by: Kompella, Kartikeya (Ed.)
Published: (2014)

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Brand avatar : translating virtual world branding into real world success
by: De Mesa, Alycia.
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Brand management: research, theory and practic
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Contemporary brand management
by: Johansson, Johny K
Published: (2015)

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From Customers to Brand Enthusiasts
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18 brand Astras using brand abilities as weapons for CRISP brand building
by: Kapoor, Jagdeep
Published: (2003)

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Branding demystified plans to payoffs
by: Verma, Harsh V
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Product policy and brand management text and cases
by: Chitale, A K
Published: (2013)

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What's in a brand? building brand equity through advertising
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Published: (2003)

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Strategic brand management building, measuring, and managing brand equity
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Brand simple how the best brands keep it simple and succeed
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No money marketing: from upstart to big brand on a frugal budget a practitioner's playbook
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Strategic brand management creating and sustaining brand equity long term
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Published: (2007)

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Strategic brand management creating and sustaining brand equity long term
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Published: (2003)

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Brand building the new survival mantra
by: Garg, G P (Ed.)
Published: (2003)

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Positioning the brand: an inside-out approach
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Separation of brand equity and brand value
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Brand admiration: building a business people love
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27 Brand practices twenty seven action packed strategies for building winning brands
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Tapping the brand pyramid
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Published: (2007)

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Successful branding
by: Choudhury, Pran K
Published: (2001)

Brand busters 7 common mistakes marketers make lessons from the world of technical and scientific products

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