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Brand avatar translating virtual world branding into real world success
Bibliographic Details
Main Author:
Mesa, Alycia De
Format:
Book
Language:
English
Published:
Hampshire, UK
Palgrave Macmillan
2009
Subjects:
Brand Management
Brand Avatar
Virtual
Marketing Management
Marketing
Management
Brand
Holdings
Description
Similar Items
Staff View
Description
Physical Description:
x,187p.incl.index
ISBN:
9780230201798
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