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The Handbook of Brand Management
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Reading,Massachusetts
Addison-Wesley Pub Co
1998
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| Subjects: |
| LEADER | 00398pam a2200145a 44500 | ||
|---|---|---|---|
| 008 | 160523b1998 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 0201632799 | ||
| 082 | |a 658.827 A7H2 | ||
| 100 | |a Arnold, David | ||
| 245 | |a The Handbook of Brand Management |b | ||
| 260 | |a Reading,Massachusetts |b Addison-Wesley Pub Co |c 1998 | ||
| 300 | |a 259p. | ||
| 650 | |a Marketing Management | ||
| 650 | |a Management | ||
| 999 | |c 67883 |d 67883 | ||