Open innovation new product development essentials from the PDMA

Bibliographic Details
Main Author: Noble, Charles H (Ed.)
Other Authors: Griffin, Abbie (Ed.), Durmusoglu, Serdar S (Ed.)
Format: Book
Language:English
Published: Hoboken, NJ John Wiley & Sons, Inc. 2014
Subjects:
ﾠ
ﾠProduct Development and Management Associationﾠ
ﾠProduct Innovationﾠ
ﾠProduct Developmentﾠ
ﾠOpportunity Identificationﾠ
ﾠOpen Innovationﾠ
ﾠPDMAﾠ
ﾠProduct Managementﾠ
ﾠNew Products Managementﾠ
New Productsﾠ
Description
Physical Description:xxii,361p.incl.index
ISBN:9781118770771

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