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Open innovation new product development essentials from the PDMA

Bibliographic Details
Main Author:	Noble, Charles H (Ed.)
Other Authors:	Griffin, Abbie (Ed.), Durmusoglu, Serdar S (Ed.)
Format:	Book
Language:	English
Published:	Hoboken, NJ John Wiley & Sons, Inc. 2014
Subjects:	ﾠﾠProduct Development and Management AssociationﾠﾠProduct InnovationﾠﾠProduct DevelopmentﾠﾠOpportunity IdentificationﾠﾠOpen InnovationﾠﾠPDMAﾠﾠProduct ManagementﾠﾠNew Products Managementﾠ New Productsﾠ

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