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Open innovation new product development essentials from the PDMA

Bibliographic Details
Main Author: Noble, Charles H (Ed.)
Other Authors: Griffin, Abbie (Ed.), Durmusoglu, Serdar S (Ed.)
Format: Book
Language:English
Published: Hoboken, NJ John Wiley & Sons, Inc. 2014
Subjects:
LEADER 00867pam a2200265a 44500
008 160523b2014 xxu||||| |||| 00| 0 eng d
020 |a 9781118770771 
082 |a 658.575 O7 
100 |a Noble, Charles H (Ed.) 
245 |a Open innovation  |b new product development essentials from the PDMA 
260 |a Hoboken, NJ  |b John Wiley & Sons, Inc.  |c 2014 
300 |a xxii,361p.incl.index 
650 |a ᅠ 
650 |a ᅠProduct Development and Management Associationᅠ 
650 |a ᅠProduct Innovationᅠ 
650 |a ᅠProduct Developmentᅠ 
650 |a ᅠOpportunity Identificationᅠ 
650 |a ᅠOpen Innovationᅠ 
650 |a ᅠPDMAᅠ 
650 |a ᅠProduct Managementᅠ 
650 |a ᅠNew Products Managementᅠ 
650 |a New Productsᅠ 
700 |a Griffin, Abbie (Ed.) 
700 |a Durmusoglu, Serdar S (Ed.) 
999 |c 70534  |d 70534