TILT: shifting your strategy from products to customers

Bibliographic Details
Main Author: Dawar, Niraj
Format: Book
Language:English
Published: Boston, MA Harvard Business Review Press 2013
Subjects:
ﾠ
ﾠCustomer Relationsﾠ
ﾠConsumer Behaviorﾠ
ﾠStrategic Planningﾠ
ﾠMarketing Researchﾠ
ﾠMarketing Managementﾠ
Marketingﾠ
Description
Physical Description:ix,229p.
ISBN:9781422187173

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