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TILT: shifting your strategy from products to customers
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Harvard Business Review Press
2013
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| Subjects: |
| LEADER | 00614pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160523b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781422187173 | ||
| 082 | |a 658.802 D2T4 | ||
| 100 | |a Dawar, Niraj | ||
| 245 | |a TILT: shifting your strategy from products to customers |b | ||
| 260 | |a Boston, MA |b Harvard Business Review Press |c 2013 | ||
| 300 | |a ix,229p. | ||
| 650 | |a ﾠ | ||
| 650 | |a ﾠCustomer Relationsﾠ | ||
| 650 | |a ﾠConsumer Behaviorﾠ | ||
| 650 | |a ﾠStrategic Planningﾠ | ||
| 650 | |a ﾠMarketing Researchﾠ | ||
| 650 | |a ﾠMarketing Managementﾠ | ||
| 650 | |a Marketingﾠ | ||
| 999 | |c 70661 |d 70661 | ||