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TILT: shifting your strategy from products to customers

Bibliographic Details
Main Author:	Dawar, Niraj
Format:	Book
Language:	English
Published:	Boston, MA Harvard Business Review Press 2013
Subjects:	ﾠﾠCustomer RelationsﾠﾠConsumer BehaviorﾠﾠStrategic PlanningﾠﾠMarketing ResearchﾠﾠMarketing Managementﾠ Marketingﾠ

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