A narrative approach to business growth

Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing...

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Bibliographic Details
Main Author: Ericson, Mona.
Corporate Author: Edward Elgar Publishing.
Format: Electronic eBook
Language:English
Published: Cheltenham ; Northhampton : Edward Elgar, 2010.
Subjects:
Corporations > Growth.
Industrial management.
Business planning.
Storytelling > Social aspects.
Communication in organizations.
Electronic books.
Online Access:https://www.elgaronline.com/view/9781849800433.xml
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https://www.elgaronline.com/view/9781849800433.xml

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