A narrative approach to business growth

Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing...

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Bibliographic Details
Main Author: Ericson, Mona.
Corporate Author: Edward Elgar Publishing.
Format: Electronic eBook
Language:English
Published: Cheltenham ; Northhampton : Edward Elgar, 2010.
Subjects:
Corporations > Growth.
Industrial management.
Business planning.
Storytelling > Social aspects.
Communication in organizations.
Electronic books.
Online Access:https://www.elgaronline.com/view/9781849800433.xml
Description
Summary:Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike.
Physical Description:1 online resource (xii, 188 p.)
Bibliography:Includes bibliographical references (p. 156-180) and index.
ISBN:9781849808019 (e-book)

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