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A narrative approach to business growth
Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing...
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cheltenham ; Northhampton :
Edward Elgar,
2010.
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| Subjects: | |
| Online Access: | https://www.elgaronline.com/view/9781849800433.xml |
| LEADER | 01925nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | eep9781849808019 | ||
| 003 | DLC | ||
| 005 | 20120807122526.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 091110s2010 enk ob 001 0 eng d | ||
| 010 | |a 2009941264 | ||
| 020 | |a 9781849808019 (e-book) | ||
| 040 | |a UKM |c UKM |d YDXCP |d CDX |d RAU |d BWX |d PIT |d IUL |d DLC | ||
| 050 | 4 | |a HD2746 |b .E753 2010 | |
| 082 | 0 | 4 | |a 658.406 |2 22 |
| 100 | 1 | |a Ericson, Mona. | |
| 245 | 1 | 2 | |a A narrative approach to business growth |h [electronic resource] / |c Mona Ericson. |
| 260 | |a Cheltenham ; |a Northhampton : |b Edward Elgar, |c 2010. | ||
| 300 | |a 1 online resource (xii, 188 p.) | ||
| 504 | |a Includes bibliographical references (p. 156-180) and index. | ||
| 505 | 0 | |a 1. toward a narrative dynamic conceptualization -- 2. Toward implicates from -- 3. Weaving narrative bits and pieces -- 4. To begin the business growth narrative -- 5. Involvement in merger activities -- 6. building a brand portfolio -- 7. Hilding Anders for sale -- 8. Pattern, plot and narrative rationality. | |
| 520 | |a Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike. | ||
| 650 | 0 | |a Corporations |x Growth. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Storytelling |x Social aspects. | |
| 650 | 0 | |a Communication in organizations. | |
| 655 | 7 | |a Electronic books. |2 lcsh | |
| 710 | 2 | |a Edward Elgar Publishing. | |
| 776 | 1 | |z 184980043X (hbk.) |z 9781849800433 (hardback) | |
| 856 | 4 | 0 | |u https://www.elgaronline.com/view/9781849800433.xml |