Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Bibliographic Details
Main Author: Proulx, Mike
Other Authors: Shepatin, Stacey
Format: Book
Language:English
Published: Hoboken, NJ John Wiley and Sons, Inc. 2012
Subjects:
Television Audience Measurement
Audience Measurement
Social TV Rating
Rating
Social Media
Social Conversation
Television
Social Television
Social TV
Advertising
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100 |a Proulx, Mike 
245 |a Social TV  |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile 
260 |a Hoboken, NJ  |b John Wiley and Sons, Inc.  |c 2012 
300 |a xvi,272p.incl.index 
650 |a Television Audience Measurement 
650 |a Audience Measurement 
650 |a Social TV Rating 
650 |a Rating 
650 |a Social Media 
650 |a Social Conversation 
650 |a Television 
650 |a Social Television 
650 |a Social TV 
650 |a Advertising 
700 |a Shepatin, Stacey 
999 |c 49975  |d 49975 

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