Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Bibliographic Details
Main Author: Proulx, Mike
Other Authors: Shepatin, Stacey
Format: Book
Language:English
Published: Hoboken, NJ John Wiley and Sons, Inc. 2012
Subjects:
Television Audience Measurement
Audience Measurement
Social TV Rating
Rating
Social Media
Social Conversation
Television
Social Television
Social TV
Advertising
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