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Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Bibliographic Details
Main Author:	Proulx, Mike
Other Authors:	Shepatin, Stacey
Format:	Book
Language:	English
Published:	Hoboken, NJ John Wiley and Sons, Inc. 2012
Subjects:	Television Audience Measurement Audience Measurement Social TV Rating Rating Social Media Social Conversation Television Social Television Social TV Advertising

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