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Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game

Bibliographic Details
Main Author: Sinha, Indrajit
Other Authors: Foscht, Thomas
Format: Book
Language:English
Published: Hampshire, UK Palgrave Macmillan 2007
Subjects:
Description
Physical Description:xiv,198p.incl.index
ISBN:9780230507548