Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Hampshire, UK
Palgrave Macmillan
2007
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Subjects: |
Physical Description: | xiv,198p.incl.index |
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ISBN: | 9780230507548 |