Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game

Bibliographic Details
Main Author: Sinha, Indrajit
Other Authors: Foscht, Thomas
Format: Book
Language:English
Published: Hampshire, UK Palgrave Macmillan 2007
Subjects:
Psychology
Psychology and Marketing
Reverse Marketing Psychology
Reverse Marketing
Marketing Management
Management
Marketing
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100 |a Sinha, Indrajit 
245 |a Reverse psychology marketing  |b the death of traditional marketing and the rise of the new "pul" game 
260 |a Hampshire, UK  |b Palgrave Macmillan  |c 2007 
300 |a xiv,198p.incl.index 
650 |a Psychology 
650 |a Psychology and Marketing 
650 |a Reverse Marketing Psychology 
650 |a Reverse Marketing 
650 |a Marketing Management 
650 |a Management 
650 |a Marketing 
700 |a Foscht, Thomas 
999 |c 53271  |d 53271 

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