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Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game

Bibliographic Details
Main Author:	Sinha, Indrajit
Other Authors:	Foscht, Thomas
Format:	Book
Language:	English
Published:	Hampshire, UK Palgrave Macmillan 2007
Subjects:	Psychology Psychology and Marketing Reverse Marketing Psychology Reverse Marketing Marketing Management Management Marketing

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