Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game

Bibliographic Details
Main Author: Sinha, Indrajit
Other Authors: Foscht, Thomas
Format: Book
Language:English
Published: Hampshire, UK Palgrave Macmillan 2007
Subjects:
Psychology
Psychology and Marketing
Reverse Marketing Psychology
Reverse Marketing
Marketing Management
Management
Marketing
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.8 S4R3
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