Consumer-brand relationships: theory and practice

Bibliographic Details
Main Author: Fournier, Susan (Ed.)
Other Authors: Breazeale, Michael (Ed.), Fetscherin, Marc (Ed.)
Format: Unknown
Language:English
Published: London Routledge 2017
Edition:rep.
Subjects:
Marketing Management
Brand Management
Consumer Relationships
Brand Relationships
Consumer Brand Relationships
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245 |a Consumer-brand relationships:   |b theory and practice 
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260 |a London  |b Routledge  |c 2017 
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650 |a Brand Management 
650 |a Consumer Relationships 
650 |a Brand Relationships 
650 |a Consumer Brand Relationships 
700 |a Breazeale, Michael (Ed.) 
700 |a Fetscherin, Marc (Ed.) 
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