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Consumer-brand relationships: theory and practice

Bibliographic Details
Main Author:	Fournier, Susan (Ed.)
Other Authors:	Breazeale, Michael (Ed.), Fetscherin, Marc (Ed.)
Format:	Unknown
Language:	English
Published:	London Routledge 2017
Edition:	rep.
Subjects:	Marketing Management Brand Management Consumer Relationships Brand Relationships Consumer Brand Relationships

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